Chiropractor’s Guide to Increasing Patient Satisfaction, Loyalty, and Word of Mouth Marketing with Stopain Clinical

In a competitive healthcare landscape, chiropractors need effective ways to attract new patients and enhance treatment outcomes. One strategy that can set your practice apart is incorporating high-quality topical pain relief products like Stopain Clinical into your treatment approach. These products not only help patients manage pain effectively but also serve as a powerful marketing tool to drive patient retention, referrals, and overall practice growth.

This article explores the benefits of using topical pain relief in chiropractic care and outlines actionable strategies for leveraging products like Stopain Clinical to promote your practice.

The Role of Topical Pain Relief in Chiropractic Care

Chiropractors specialize in treating musculoskeletal pain through manual adjustments, soft tissue therapy, and rehabilitative exercises. However, many patients seek additional pain relief between visits, making topical analgesics a valuable adjunct to care.

Topical pain relief products like Stopain Clinical are formulated with menthol, along with inactive ingredients like MSM, Glucosamine, and Peppermint Oil to provide fast-acting temporary relief. Unlike oral pain relievers, which take time to work and can have systemic side effects, topical products target pain directly at the source, making them a safer and more immediate solution.

 By integrating these products into your practice, you can:

• Enhance patient satisfaction by offering immediate relief
• Improve adherence with home exercise/care plans by reducing pain-related challenges
• Establish your expertise in pain management
• Increase revenue through retail sales and treatment add-ons

 Now, let’s explore how you can strategically use Stopain Clinical to grow your chiropractic business.

1. Educate Patients on the Benefits of Topical Pain Relief

Many patients are unaware of the advantages of topical pain relief. As a chiropractor, you can educate them on why products like Stopain Clinical are effective and how they complement chiropractic care.

Ways to Educate Patients:

• In-Person Consultations: Explain how the product works and demonstrate its application.
• Brochures & Handouts: Provide printed materials with key benefits and instructions.
• Email Campaigns: Send educational emails about topical analgesics and their role in pain management.
• Social Media Content: Share posts, infographics, and short videos on platforms like Facebook, Instagram, and YouTube.

When patients understand the value of topical pain relief, they are more likely to purchase and use the product consistently, leading to better outcomes and increased trust in your expertise. 

2. Offer In-Clinic Applications During Treatments

A powerful way to introduce topical pain relief products is by applying them during patient treatments. This gives patients an immediate experience of the product’s benefits, increasing the likelihood of purchase.

Best Practices for In-Clinic Applications:

• Use Stopain Clinical Before Adjustments: Applying the product before adjustments can help relax muscles and reduce stiffness, making adjustments smoother and more effective.
• Post-Treatment Application: After an adjustment or soft tissue therapy, applying Stopain Clinical can help extend pain relief and reinforce treatment benefits.
• Provide Personalized Recommendations: Explain to patients how and when to use the product at home based on their specific condition.

By integrating topical pain relief into your sessions, you create a seamless connection between professional care and at-home pain management, improving patient satisfaction.

3. Sell Stopain Clinical in Your Practice

Retailing topical pain relief products can be an additional revenue stream for your practice while providing patients with an easy way to continue pain management at home.

Tips for Selling Stopain Clinical Effectively:

• Strategic Placement: Display the product near the front desk or in the treatment rooms where patients can easily see it.
• Bundle It with Treatments: Offer Stopain Clinical as part of a pain relief package that includes adjustments and soft tissue therapy.
• Create Promotions: Offer discounts on multiple purchases or bundle deals with other wellness products.
• Train Your Staff: Ensure your team understands the benefits of the product so they can confidently educate and recommend it to patients.

Note: Once you are offering Stopain Clinical to your patients, you may add your clinic the StopainClinical.com Clinic Locator. Stopain Clinical directs website visitors to your clinic to purchase and hopefully become a new patient. Stopain Clinical distributes 10 million samples packets annually through workplace first aid companies. Add your clinic at stopa.in/portal.

When patients can conveniently purchase effective pain relief from your practice, they are more likely to trust your recommendations and return for ongoing care.

4. Use Stopain Clinical as a Patient Retention Tool

One of the biggest challenges in chiropractic care is patient retention. Many patients stop coming once their pain subsides, even though continued care is essential for long-term health. Providing Stopain Clinical as part of their care plan can help keep them engaged.

 Retention Strategies Using Topical Pain Relief:

• Follow-Up Calls & Emails: Check in with patients to ask how the product is working and remind them of their next appointment.
• Exclusive Patient Offers: Provide loyal patients with discounts or rewards
• Topical Pain Relief ‘Included’: Make it part of the program

 By integrating topical pain relief into your patient retention strategy, you encourage patients to stay consistent with their care and return for ongoing treatments.

 5. Leverage Patient Testimonials & Reviews

 Patient testimonials are a powerful marketing tool. If patients experience relief with Stopain Clinical, encourage them to share their experiences online.

How to Collect & Utilize Testimonials:

• Ask for Feedback: After patients use the product, ask if they would be willing to leave a review.
• Share Success Stories on Social Media: Post before-and-after experiences from real patients (with their permission).
• Create Video Testimonials: Record short video interviews where patients talk about how the product has helped them.
• Feature Reviews on Your Website: Add a dedicated page for patient testimonials and product success stories.

Word-of-mouth recommendations are one of the most effective ways to build trust and attract new patients. 

6. Partner with Local Businesses & Sports Teams

Chiropractors often work with athletes and active individuals who frequently experience pain and injuries. Partnering with local gyms, sports teams, and fitness centers can expand your reach and introduce new patients to your practice.

Ways to Collaborate with Local Organizations:

• Sponsor Local Events: Provide Stopain Clinical samples at running events, fitness open houses or sports tournaments.
• Offer On-Site Demonstrations: Visit gyms or community centers to educate people about pain relief and chiropractic care.
• Co-Host Workshops: Team up with personal trainers, ATC’s, or running stores for injury prevention and recovery seminars.

By positioning yourself as a trusted pain relief expert, you can attract new patients while promoting your practice.

7. Use Digital Marketing to Promote Stopain Clinical

A strong online presence can help you market Stopain Clinical and attract new patients.

Digital Marketing Strategies:

• SEO-Optimized Blog Content: Write articles about pain relief, chiropractic care, and how topical analgesics can help.
• Google & Facebook Ads: Run targeted ads to reach people searching for pain relief solutions in your area.
• Social Media Campaigns: Create educational and promotional posts about Stopain Clinical and its benefits. NOTE: You can follow us at Instagram.com/stopainclinical for content and ideas
• Email Newsletters: Send regular updates with special offers, patient success stories, and educational content.

With a well-executed digital strategy, you can increase awareness of your services and drive more patients to your practice.

Conclusion

Incorporating Stopain Clinical into your chiropractic practice is a smart way to enhance patient care while boosting your business. By educating patients, offering in-office applications, selling the product, and leveraging marketing strategies, you can improve patient outcomes and grow your practice.

By taking a proactive approach, you position yourself as a leader in pain management, build patient loyalty, and create new opportunities for revenue growth. If you haven’t yet integrated topical pain relief into your practice, now is the perfect time to start.

Are you ready to take your chiropractic practice to the next level with Stopain Clinical? Start implementing these strategies today and watch your practice thrive!

Contact our Director of Education, Dr. Dana Mackison to set up a virtual session on Clinic Retail Best Practices – Submit our Contact Us form here.

If you have not already done so, make sure to sign up for Stopain Clinical’s Professional Portal. This will also add your clinic to our online locator.